Brand Kit — a complete logo pack

Grok Imagine · xAI

You describe the business. Imagine invents several original directions — icon, monogram, emblem, lockup — so you can compare and choose what actually feels like your brand.

Up to ~25 unique ideas

You start with a set of logos. If none click, hit show me more — 5 free re-roll rounds are included (then $9.00 per round). Keep going until one is a yes.

Then a full file pack

When you lock a direction, we build the practical files shops actually use: website header, square avatar, light and dark versions, browser icons, and a social share image — download as a ZIP.

Who it’s for

Shops that need a real logo set — new business, tired old mark, or a site that looks fine but still needs a clean header and social icon.

Wide is really wide

The header logo is drawn as a horizontal lockup (mark + name) — not a square icon with empty space glued on the sides.

Square is really square

The avatar is built for a square box — not the wide header crushed into a 1×1.

Looks good on light and dark

You get files that hold up on white pages and on dark sites or screens — not one mid-tone that disappears in both places.

A real logo mark

Every direction includes a proper symbol you can use alone — badge, monogram, icon, or emblem — so the brand still reads in a tiny browser tab, not only as long text across a header.

ZIP + site credit

Download anytime. 100% of the kit price credits toward a full REFRAME website package within 90 days on the same account.

1. Tell us about the business — name, what you do, colors you like, optional current logo.
2. Pay once — $99.00 members / $149.00 everyone else.
3. Grok Imagine invents logo ideas — several directions at once; re-roll free for 5 rounds if you want more.
4. We build the file pack — header, square, light/dark, browser icons, social image, short guide (about 1–3 minutes).
5. Download the ZIP from your account. Later you can start a full website and apply the kit credit.

Where shops use it

Drop the files into SpotPro Company Profile, ExtraCoins, CDX, social, and email — or keep using your current site and just upgrade the logo. When you’re ready for a real multi-page redesign, REFRAME’s full Builder still gives you three complete designs.

REFRAME on SpotPro Full website brief